Richmond Architectural Surveys: Choices in Digitization

In 2008, Virginia Commonwealth University (VCU) Libraries received a donation from the City of Richmond, Virginia, that was a perfect candidate for digitization: the Richmond Architectural Survey (RAS) Collection Pendant ( http://go.vcu.edu/ras ).The collection consists of over 600 survey forms, photographs, and other data sheets documenting the ve

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The Nuances of Brand Personality: A Corpus-assisted Linguistic Analysis of Web-based Communications of Fashion Brands

The ability to establish a particular brand personality (i.e.a set of human personality traits that consumers associate with a brand) is a key component of fashion brand management and communication.A given fashion brand may use language that communicates different personality traits (e.g.glamourous, exciting, youthful, exotic) as a way to define i

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